Our Big Why
Because The Canes We Carry Impact Our Lives
Notice the surfer?
How about her cane in the background?
You’ve just gotten a closer look at disability.
She’s doing something most people in the world are terrified to do.
And she’s not alone in her taste for adventure!
Our 1st Big Why
So why should her cane look like anything less than the exciting life she’s leading? For far too long, individuals ages 14-75+ have had to settle for canes that are out of touch and out of synch with the vibrant lives they are living.
No more with Lemonaide!
Lemonaide makes Canes People Want to Carry!
Our 2nd Big Why
Lemonaide’s mission is to decrease the incidence of falling. While this objective can apply to anyone, it’s most applicable to individuals 65+, “Active Aging Seniors.” The high incidence of falls occurs among 1 in 5 people, 65+. And every 20 minutes a fall turns into a fatality. That’s why it’s important to create a cane with modern design aesthetics and functionality, free of the stigma of “looking old,” so that people will want to use a cane rather than refuse to carry one at all!
Our 3rd Big Why
I was hit by a car while crossing the street. After a big surgery, and months in Physical Therapy, it was clear I was going to need a cane. I didn’t like the cane prescribed to me by my physical therapist. While I searched the marketplace for something, anything better, i could not find a cane that complemented my style and sense of self. Instead, I found antiquated, unimaginative, poorly-designed canes that brought my spirit down……..my outfits, too!
I thought,'‘This needs to change.”